1.Logotypes or wordmark
Integrated logo design closely weaves together the visual identity with the brand name. Prominent instances include VISA, Samsung, SONY, and Google. The selection of the font is critical, as the letters' shape, style, and color carry substantial weight.
We recommend this style for new brands, businesses with concise names, or when a personal name serves as the brand. The primary disadvantage of this logo style is the requirement for periodic updates to sustain a contemporary look.